# Pricing — WebForge Design

> Sydney web design and AI automation pricing. All AUD ex-GST.
> Last updated: 2026-05-14.

## Custom websites

### Local trade / clinic
- Price: from $4,500 AUD ex-GST
- Buyer: Plumbers, electricians, single-location clinics, small service businesses
- Timeline: 3–5 weeks
- Includes: Custom design, 5–8 pages, booking embed, suburb pages, basic schema markup, Lighthouse 95+ mobile

### Premium marketing site
- Price: from $10,000 AUD ex-GST
- Buyer: Service businesses, SaaS, agencies, studios
- Timeline: 4–6 weeks
- Includes: Custom design + build, CMS, blog, conversion tracking, full SEO/schema pass, accessibility audit

### Custom Shopify
- Price: from $12,000 AUD ex-GST (up to ~$40,000 for full-scope)
- Buyer: DTC and retail brands doing $50k–$2m AUD per month
- Timeline: 6–10 weeks
- Includes: Custom Shopify 2.0 theme, PDP-up CRO, AU shipping logic, BNPL placement, migration mapping

### Headless / enterprise
- Price: from $40,000 AUD ex-GST (typical range $40k–$80k+)
- Buyer: Multi-region commerce, complex storefronts, ERP/PIM integration
- Timeline: 10–16 weeks
- Includes: Hydrogen or Next.js, headless CMS, bespoke checkout, ERP/PIM integration

## AI automation

### First automation
- Price: from $5,000 AUD ex-GST
- Timeline: 2 weeks
- Includes: One high-leverage workflow (typically lead capture, quoting or inbox triage), production-grade, monitoring, 90-day measurement plan

### Multi-workflow build
- Price: from $15,000 AUD ex-GST
- Timeline: 3–4 weeks
- Includes: 3–5 connected automations, AI decision layer, voice or chat agent where it fits

### Custom AI agent
- Price: from $25,000 AUD ex-GST
- Timeline: 4–8 weeks
- Includes: Bespoke voice or multi-channel agent, custom prompts, tool use, monitoring, fallback humans

## Ongoing retainers

### Technical maintenance
- Price: $300–$800/month AUD ex-GST
- Includes: Hosting, monitoring, minor bug fixes, security updates

### CRO + content iteration
- Price: $1,500–$2,500/month AUD ex-GST
- Includes: Design iteration, conversion experiments, content updates

### AI automation tuning
- Price: $1,500–$5,000/month AUD ex-GST
- Includes: Ongoing prompt tuning, new automations, integration work

## Not included by default (common add-ons)

- Photography or video: $2,000–$8,000
- Full ghost-written copywriting: $1,500–$6,000
- Hosting (Vercel/Cloudflare): $0–$200/month depending on traffic
- Domain + SSL: under $200/year for a .com.au
- Premium Shopify apps: $30–$300/month/app

## Contact

- Email: info.webforgedesign@gmail.com
- Phone: +61 452 388 769
- Brief: https://webforgedesign.com/contact