Clinical skincare · DTC
Halo Essentials
Clinical skincare for buyers who read the ingredients list. A Shopify storefront that earns the 'science-backed' claim with restraint.
haloessentials.com.auSnapshot
- Client
- Halo Essentials
- Industry
- Clinical skincare · DTC
- Year
- 2026
- Stack
- Shopify 2.0LiquidJavaScriptAfterpayZip
The challenge
Halo Essentials is a clinical-skincare brand selling actives — copper peptides, retinoids, vitamin C variants — to buyers who read the ingredients list before they shop. The brand needed an e-commerce storefront that conveyed clinical credibility without sliding into pharmacy-aisle aesthetics, with AU shipping clarity, fast mobile load, and a PDP layout where formulation and concentration carried as much weight as the imagery.
The approach
We built the storefront on Shopify with a custom 2.0 theme, designed around restraint. Typography-led hero, ingredient-led product pages, and a checkout flow tuned for repeat purchase. AU shipping logic, free-shipping threshold messaging, BNPL placement (Afterpay, Zip) integrated at checkout. The brand voice is clinical first — every claim earns its place — so we kept motion and pattern to a minimum and let the product photography and copy carry the visual weight. A creator program landing page handles affiliate sign-up without compromising the main funnel.
Results
"{{PLACEHOLDER}} — pending client approval"
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